Transfer in JARA CSD is represented by the "Simulation & Data for Society" (SDS) as interface between research and industry and society. The exponentially increasing digitalization of research, production, and all areas of living creates a high demand to integrate new IT technologies such as Artificial Intelligence (AI) in general, Deep Learning (DL) in particular as well as the connection of simulation procedures with methods of Machine Learning (ML) in the so-called Cognitive Computing (CC). Not only regional industry but especially international companies are striving to integrate these new technologies into their development and production processes as soon as possible and in a scientifically sound way. The JARA CSD offers an ideal basis in its combination of HPC infrastructure, methodical competence as well as research and application orientation on which the SDS can rely on.